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العربية

A Saudi hospitality company · Riyadh

Our heritage is generosity and hospitality.

We develop, operate and grow distinctive food and beverage brands — guided by Saudi hospitality and a commitment to quality, innovation and detail.

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Who we are

We turn ambitious ideas into market-ready brands.

ERTH Hospitality is a Saudi company dedicated to building, operating and scaling food and beverage concepts. We bring together hospitality, product innovation, operational excellence and thoughtful guest experiences to create brands with a character of their own — built to last.

More about us
  • 01

    Brand development

    From concept to identity and product, every brand is built on a clear vision and strategic planning.

  • 02

    Guest experience

    Every detail is designed around the guest — from the first impression to the final bite.

  • 03

    Operational excellence

    Systems, teams and standards that deliver consistent quality — every location, every day.

Our brands

Three brands. One spirit of hospitality.

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Premium desserts & chocolate@crumbledsa
Crumbled

Cakes, signature desserts and chocolate creations — crafted to be shared, gifted and remembered.

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Bagels & casual dining@bagelobagelsa
Bagel O Bagel

Freshly prepared bagels, generous breakfasts and sharing boxes — for your morning, your team and everything in between.

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Lifestyle food & beverage@things.ksa
things

Ready-to-eat and ready-to-heat meals, coffee, smoothies, shakes and desserts — sit back and enjoy, or order from your car.

Discover things

Our vision

To become a leading force in shaping the future of the food and beverage industry by building impactful restaurant brands, inspiring innovation, and empowering entrepreneurs to create meaningful and sustainable dining experiences.

Our values

What we stand for.

  • Integrity

    We act with transparency and responsibility toward our guests, partners and teams.

  • Entrepreneurship

    We embrace initiative and support people with ideas to become partners in what we build.

  • Customer focus

    The guest is at the centre of every decision we make.

  • Innovation

    We continuously evolve our products and experiences with fresh, considered ideas.

  • Excellence

    We hold ourselves to the highest standards at every stage, from concept to final experience.

Work with us

Let’s start a conversation.

01Partnerships & businessFor partners, investors, suppliers and corporate clients.02Join our teamWe welcome talent with a passion for hospitality.03General inquiriesFor any question about the company or its brands.