Our vision
To become a leading force in shaping the future of the food and beverage industry by building impactful restaurant brands, inspiring innovation, and empowering entrepreneurs to create meaningful and sustainable dining experiences.
About us
A Saudi company building hospitality brands that last.
We specialise in building, operating and scaling distinctive food and beverage experiences — and in bringing together the people who make them exceptional.
Our story
Where innovation meets expertise.
ERTH Hospitality is based in Riyadh and built on a simple belief: hospitality is a heritage we are proud of, and successful brands are built on quality, consistency and care for detail.
We develop, operate and scale distinctive food and beverage concepts, and we attract entrepreneurs, industry leaders and exceptional talent to help shape the future of dining.
Our mission
To develop and grow outstanding food and beverage concepts through strategic planning, creativity and operational expertise — attracting ambitious entrepreneurs and exceptional talent, and supporting them as active partners in building a strong, dynamic and future-ready F&B ecosystem.
Our approach
How we build and run our brands.
- 01
Brand development
We start by understanding the market and the guest, then shape a clear concept, a distinctive identity and a considered product offering — growing each brand step by step.
- 02
Guest experience
We see Saudi hospitality as a complete experience: a sincere welcome, seamless service, and spaces, packaging and details that reflect each brand’s character.
- 03
Quality
We select ingredients with care and follow clear standards in preparation and service, because consistent quality is the foundation of trust.
- 04
Operational excellence
We build operating systems, procedures and performance measures that enable our teams to deliver a consistent experience and support confident growth.
Our values
What we stand for.
Integrity
We act with transparency and responsibility toward our guests, partners and teams.
Entrepreneurship
We embrace initiative and support people with ideas to become partners in what we build.
Customer focus
The guest is at the centre of every decision we make.
Innovation
We continuously evolve our products and experiences with fresh, considered ideas.
Excellence
We hold ourselves to the highest standards at every stage, from concept to final experience.
Our identity
Symbols inspired by the land and by craft.
Our visual identity draws on nature, strength, authenticity and craftsmanship. Three elements carry its meaning.
Stability
Strong foundations and interconnected elements that support sustainable growth — reliability, balance and the strength of building long-lasting structures.
Craftsmanship
Precision, attention to detail and excellence in execution — a commitment to quality at every stage, from concept to final experience.
Growth
Continuous development, innovation and the natural evolution of ideas — progress driven by creativity, ambition and forward thinking.